Blogs

Here’s the thing: jewelry demand in India isn’t static. When gold and platinum hit record prices in late January 2026, shoppers didn’t disappear — they changed what they buy. What we’re seeing in search data and buying patterns tells a story of economic pressure, cultural shifts, and new fashion ideas taking hold. 1.⁠ ⁠Affordability Rules: 9K and 14K Gold Jewelry With 22K/24K...